Our Handsome Story

When in 2010 former SSL International UK Marketing Director, Mark Critchley, was looking at a career change, it was more than timely that a contact of his, Adrian Collins from Ziggurat Brands introduced him to Mr John Sutcliffe, a surgeon at The London Spine Clinic.

Old friends who regularly holidayed together, Adrian and John had often discussed, the possibility of bringing effective, but beautifully designed and crafted back care products to market. As fate would have it, Mark was planning to launch a consumer health company and the rest they say, is history.

Nobody else was taking leadership in the back care arena, so the group brought in design and innovation experts, Seymourpowell, to form a company and do just this. In February 2011, they launched Handsome, to reflect the fact its product designs would be both stylish and pleasing on the eye.

In September 2013, Handsome launched the bac< range of back care products, which are now being used in over 50 countries around the world.

Meet the team that make it all work


Mark - CEO

Ian - Chairman

Sean - Finance & Operations

Julie - Finance

Richard - Compliance

Ray - Retail Sales

Ian - E-Commerce

Christina - E-Commerce

Max - E-Commerce

Helen - Marketing

Dan - Marketing

Claire - Marketing

Nick - Marketing

North America

Brian - Head of US

Erica - E-Commerce

Thi - E-Commerce

Far East

Victor - Head of Far East

Where to Buy

We’re excited to let you know that our products are now available through these major retailers


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